Google AdSense Introduction
Background
Google AdSense is an advert publishing program run (obviously) by Google. It allows webmasters running sites of all sizes to monetize their site by placing simple text/image adverts on their website.
AdSense is a Pay Per Click (PPC) program, which means that the publisher gets paid every time one of their visitors click on the adverts. The actual amount paid varies depending on the advert.
How Does It Work?
First a webmaster will create a site. For an example let's say webmaster A creates a website on guitars. Once he has an established site with unique content, he can sign up to the Google AdSense program. If he gets approved, which most people do (unless a spammy site), he is given a piece of javascript coding that he can place into his webpages.
Once the code has been implanted into the pages of the website, and is published on the net, a bot from Google automatically spiders the pages within that site. The job of this bot is to determine what each page is about.
After the bot has spidered the website and all it's individual pages, Google AdSense will start to show relevent ads on each page. For example, as webmaster A has created a site on guitars, all his ads will be related to guitars.
In fact, it's much more detailed than this.
If one of the pages is about guitar lessons, the javascript code will show guitar lesson related adverts such as "Free Guitar Lesson" or "Learn to Play Guitar". Whereas if the page is about guitar music, then the javascript code will show adverts related to guitar music etc...
Where Do the Ads Come From?
As well as the AdSense program, which is for advert publishers, Google run a program called AdWords (discussed later). This program allow people/businesses to advertise for a fee.
So say webmaster B has a guitar shop site. He may decide to advertise using Google AdWords. He can set-up an advertising campaign, with a price of 10 cents per click and a maximum budget of 10 dollars a day.
Now as webmaster B is advertising a guitar shop site, there is a likelihood that his ad will show up on webmaster A's site. If someone clicks on that ad, webmaster B will be charged 10 cents. A proportion of this is taken by Google and the rest is given to webmaster A as payment for showing the ad.
Any Tips on AdSense?
Yes, lots. That's why I started this blog! We'll be discussing various aspects of Google AdSense such as placement, use of color, use of channels, tracking, testing and optimization etc...
One thing that I should say before we go on though. Make sure you read the Terms of Service (ToS)! Also do NOT under any circumstances click on your own ads or ask your friends/relatives/workmates to do so. It will most likely lead to you being banned from the Google AdSense program and therefore is not worth the hassle.
Any Tips on AdWords?
Again yes, lots. I'll be discussing AdWords in quite a lot of detail after I'm done discussing AdSense.
Copyright 2006 H.Hashi All Rights Reserved
Google AdSense is an advert publishing program run (obviously) by Google. It allows webmasters running sites of all sizes to monetize their site by placing simple text/image adverts on their website.
AdSense is a Pay Per Click (PPC) program, which means that the publisher gets paid every time one of their visitors click on the adverts. The actual amount paid varies depending on the advert.
How Does It Work?
First a webmaster will create a site. For an example let's say webmaster A creates a website on guitars. Once he has an established site with unique content, he can sign up to the Google AdSense program. If he gets approved, which most people do (unless a spammy site), he is given a piece of javascript coding that he can place into his webpages.
Once the code has been implanted into the pages of the website, and is published on the net, a bot from Google automatically spiders the pages within that site. The job of this bot is to determine what each page is about.
After the bot has spidered the website and all it's individual pages, Google AdSense will start to show relevent ads on each page. For example, as webmaster A has created a site on guitars, all his ads will be related to guitars.
In fact, it's much more detailed than this.
If one of the pages is about guitar lessons, the javascript code will show guitar lesson related adverts such as "Free Guitar Lesson" or "Learn to Play Guitar". Whereas if the page is about guitar music, then the javascript code will show adverts related to guitar music etc...
Where Do the Ads Come From?
As well as the AdSense program, which is for advert publishers, Google run a program called AdWords (discussed later). This program allow people/businesses to advertise for a fee.
So say webmaster B has a guitar shop site. He may decide to advertise using Google AdWords. He can set-up an advertising campaign, with a price of 10 cents per click and a maximum budget of 10 dollars a day.
Now as webmaster B is advertising a guitar shop site, there is a likelihood that his ad will show up on webmaster A's site. If someone clicks on that ad, webmaster B will be charged 10 cents. A proportion of this is taken by Google and the rest is given to webmaster A as payment for showing the ad.
Any Tips on AdSense?
Yes, lots. That's why I started this blog! We'll be discussing various aspects of Google AdSense such as placement, use of color, use of channels, tracking, testing and optimization etc...
One thing that I should say before we go on though. Make sure you read the Terms of Service (ToS)! Also do NOT under any circumstances click on your own ads or ask your friends/relatives/workmates to do so. It will most likely lead to you being banned from the Google AdSense program and therefore is not worth the hassle.
Any Tips on AdWords?
Again yes, lots. I'll be discussing AdWords in quite a lot of detail after I'm done discussing AdSense.
Copyright 2006 H.Hashi All Rights Reserved
posted by H.Hashi : (Darkhodge on DP) at
1:29 AM
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